In
any competitive landscape you’ll often find competitors will actually outrank
you, but as an expert you’ll often know some of the key terms that you can use
as a good basis to start your analysis. This process is about ensuring that
you’re covering the right subjects with your content in order to get the best
results for you and your business. In this quick vid, we’re going to talk about
how to find your competitors keywords for content ideation. This is a process
that helps you to find the key terms that your competitors rank for, but you
don’t.
Once
you’ve got this list of key terms, you’ll use this to evaluate the best
opportunities from that list for new content. The key indicators that you’ll be
looking for are:
The
searches in your target market.
If
the trend of these searches is going up or down.
The
keyword difficulty.
How
that keyword difficulty analyze to other keyword opportunities.
Where
you and your competitors rank for these keywords.
To
do this, we’re going to look at three methods.
The
first of these three tools we’re going to look at is called SEO Monitor and it
uses something called Competitor Insights to hand over this task.
It’s
a simple link that you’ll find at the top of the page. It presents you with a
dashboard of opportunities for keywords that you and your competitors might be
trying to rank for and a number of search volumes around terms that are linked
to it according to Google Chrome’s variations and close matches. It presents
you with this quick snapshot of linked terms so that you can compare yourself
and your competitors to see who is stronger in particular areas. Unlike the
others, this does actually present you with a list of increasing or decreasing
search traffic.
Essentially,
what you’re looking for is the sharper the increase, the more opportunity, but
it’s also important to understand that other SEOs will have access to this
information, so that may also present a tougher opportunity that others will be
really competing for.
The
second tool is something called AHREFS and they use the Content Gap Analysis
for this task. It is the only one of the three that will suggest the keyword
difficulty. This is a ranking out of 100 and typically you’re looking for the
lower the better, but that doesn’t stand alone. You do actually need to compare
this to the number of monthly searches within your target market, too.
Scroll
down on the left, and you’ll see something called Content Gap Analysis – it
currently has a little flame next to it to make it nice and easy to find. Then,
what you need to do is take each of your competitors’ URLs, enter them at the
top and enter yours at the bottom. The tool will then generate opportunities
and they will be ordered by your searches per calendar month in your chosen
region.
You
can then tweak your results according to different factors to decide which
opportunity is better than the other. These factors are:
Keyword
difficulty
The
cost per click, which is a paid advertising metric
How
the competition ranks for each of your key terms
The
third way of finding your rivals’ keywords is something called WordStream, and
this is the DIY version. WordStream is limited, but it is accurate. It will
provide you simply with the keywords and the search volume, which obviously
doesn’t provide you with as much information as the other approaches, but it is
a good tool to use in some cases. What you need to do is create a spreadsheet
with columns for keywords, search traffic and competitors and list them one by
one in each column.
You
then search keywords within WordStream and use this to fill in your
spreadsheet. What we do from there is enter those keywords one by one into
Google and note down anywhere that your competitors are ranking in the top 10
within their relevant column. I would only stick to checking the top 10 because
this can be quite a manual process and it can take quite a long time, so it’s
not worth doing this for the top 100 rankings because you could find yourself
spending many days to pursue this and find good opportunities.
Any
of these approaches will give you some research that you can use to determine
the top targets for new content creation. It’s then just a case of determining
whether it’s more suitable for a blog, on-page copy, or something bigger like
an infographic, a video or an interactive.
If
you’re struggling to come up with new content ideas for your next digital
marketing operation, maybe you need to contact Koozai for help with your next
project. We’ll use the research and intelligence from the industry’s leading
tools, that you can then use to design content that is going to have the best
impact for you and your business.
The
list of services we provide in Digital Marketing are :-
Top Best Digital
Marketing Company for business promotion and grow up your business, Email
Marketing, Digital Marketing, Search Engine Optimization, advertisement
,landing pages, social bookmarking, social media services, Internet Marketing, Development
services, Web Development, Search Engine Optimization, Search Engine Marketing ,Pay-Per-Click
Advertising, Social Media Marketing, Content Marketing, Viral Marketing, Mobile
Phone Advertising.
Contact Us:-
Text / Call:-
+91 8933984412
Address :- Post Box 43152 Mavis Road Mississauga Ontario Canada
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